COMMS MEETING, ADDIS, JUN 2014
Below are some selected notes of the Comms Meeting in Addis, Jun 2014
(Go to https://ilri-comms.wikispaces.com/commsplanning_jun2014 for all reports of this meeting.)

MAJOR TRENDS / LARGER PICTURE
Ben Hack led us in an exercise to map the trends in knowledge management and communications
Among comments made in the discussion:
Intentional and targeted --- content strategy --- measure behavioural changes
Open access - big data - dashboards
We're becoming an internal consultant team to ILRI
Consolidating social media
Form needs to follow function

Trends regarding content experience/engagement:
shorter
visual
video
everyone is an author/publisher
curation (more and better)
blogging (more and better)
use ambassadors
use sms
design content for consumption on mobiles

OTHER HIGHLIGHTS
Advice from Peter: 'Be useful'
Mottos from Peter for ILRI Comms: 'One Team', 'One for All and All for One'


SELECTED RESOURCES
Tumblr blog: Tumbling for Good: Helping non-profit organizations, campaigns, and other changemakers tap into the magic of Tumblr
WonkComms: Moving beyond the report + media coverage communications model
WonkComms: The death of the 00:01h embargo
WonkComms: What is the future of think tank comms?
WonkComms: Never underestimate the power of a good number
WonkComms: The year in WonkComms: 13 tools think tank communicators used in 2013
WonkComms: When passion meets ration(al)
WonkComms: The future of think tank communications: a researcher’s perspective
WonkComms: Theory of framing: Useful for think tanks?
Owen Spencer: What is news?
Owen Spencer: What is newsworthy?
Owen Spencer: Media Tips
New Philanthropy Capital (NPC): Data visualization
IIIE: Measuring the impact and the influence of the policy brief
IIIE: Policy Brief Experiment