LinkedIn+Group

=LinkedIn Group= Name: International Livestock Research Link: @http://www.linkedin.com/groups/International-Livestock-Research-7490762

Admin
T.Endashaw@cgiar.org I.Dror@cgiar.org P.Ballantyne@cgiar.org S.Macmillan@cgiar.org t.gashaw@cgiar.org

Who can post?
Admins Group members after admin approval

= Welcome Text = An open group for people interested in livestock research in developing countries, connecting ILRI staff, former staff and students, other friends of ILRI and anyone with general or specific interests in better lives through livestock.

Engagement:
Focus for 2014: G etting as many **staff, former staff and former students** in the group. If others join, fine, but not a priority for now (we can broaden next year). And we use this vehicle, for now, to reach and engage around ILRI@40 activities.

Which target audiences do we want to be on the platform?
 * Current and former employees
 * Former students/trainees
 * Researchers and other career professionals
 * Policy Makers
 * Partner organisations and donors
 * Potential employees

Influencing:
What do we want them to do? What is a successful outcome?


 * Spread ILRI news
 * Become informed ambassadors of ILRI's mission and work
 * Serve the greater global sustainable livestock agenda
 * Help build a constituency for sustainable livestock development for the poor
 * Encourage dialogue on livestock goods and bads
 * Enhance ILRI's reputation as a source of high-quality (unbiased/disinterested) information
 * Share ILRI@40 content in their networks and conversations
 * Aid business development by making their personal networks accessible to ILRI
 * Become followers of ILRI on LinkedIn and other channels

What to post
What information is useful for the target audiences? What content usually works on the platform?
 * ILRI@40
 * relevant blog posts and announcements
 * Job Ads

Monitoring
ILRI Comms uses Hootsuite to monitor comments on the Company Page and engage with users.

Offensive and inappropriate posts are removed by admins. We aim to reply to comments withing 24 hours.