ILRI+House+Style

As requested at the P&C meeting in Addis Jan 2012, below are a few of the most misused aspects of our ILRI house style, found here:
 * ILRI HOUSE STYLE FOR BLOGGING **

=
@http://ilrinet.ilri.cgiar.org/Datafiles/files/Publications/Style%20guide_upated_oct_2010.pdf =====

Generally, use acronyms other than ILRI---and spell out ILRI on its first use in every blog posting.
 * (1) NO ACRONYMS **

**(2) NO TITLES** Insert no titles (e.g., 'Dr', 'Mr', 'Mrs', 'Ms', 'Prof') or other such formal / professional titles before a person's name (we want to encourage an engaging, informal atmosphere and an equal playing field for our discussions by scientists, farmers, policymakers, etc.)

We use a 'down-style', so, generally: > Do not capitalize titles (director general Jimmy Smith, president Kibaki) > Do not capitalize phrases that we turn into acronyms (e.g., 'index-based livestock insurance' should be written with lowercase letters, and only the acronym, IBLI, should be capitalized). > Do not capitalize the names of diseases (e.g., trypanosomosis, rinderpest) unless the names contain proper nouns (e.g., East Coast fever).
 * (3) NO UNNECESSARY CAPS **

On first mention, give people' s full names (e.g., 'John Smith'); after that, refer to those mentioned by their last names ('Smith') rather than their first names ('John').
 * (4) NO FIRST NAMES**

Use single quotes (') rather than double quotes ("); where necessary, use double quotes within single quotes.
 * (5) NO DOUBLE QUOTATION MARKS**

Use lowercase letters in the titles of blogs, capitalizing only the first word, the first word following a colon, and any proper nouns
 * (6) NO UPPERCASE**

To be continued. ..