ParCom12_ILRI+branding

=Partnership and Communication annual meeting 2012 = On 24-26 January, ILRI's P&C department held a meeting in Addis Ababa to review the highlights of 2011 and align plans and ideas around strategic priorities for 2012 and beyond. (go back to ParCom12 home page)

**Contributors**: Meron, Apollo, Zerihun, Fanos, and Allan
 * Topic **: ILRI branding
 * Topic owner **: Muthoni Njiru

 Why are we working on this?
To strengthen the face of ILRI in all its offices internationally. ILRI's branding should be simple, neat, professional, clear and clean.

What are our destinations?

 * Improve the website in its frontpage
 * Corporate identification of the ILRI blogs
 * Have a one stop shop for branding page
 * ILRI descriptors (blurb,screensaver, powerpoint,templates,email, phone service)
 * Marketing Collateral (Prepacks available: New staff, Students, Vistor's /Donors, Regional offices, Themes/CRP's)
 * Corporate Uniformity (Stationary, Awards, Events, Displays,Signage,Staff identification,Corporate gifts)

PETER COMMENTS: 1. the blogs need to have greater consistency on the right column - This is part of Tsehay's job 2. The blog banners with burgundy are used for 'ilri' project blogs / another colour (eg green) is used when the project/blog is a partnership in which ILRI is not alone. I dont see ay need to change this. Some banners might need refreshing. They are already each identified as being part of the ILRI blog 'family' - this is part of Tsehay's making them consistent. 3. I dont think the website front page is any priority. This was a LENGTHY and time-consuming conversation last year, from which we made good changes. I need web time for other things.. 4. MUCH MORE important are the other CORE branding actions (descriptors, downloadable branding resources, etc, signage, exhibits etc) that were on our priority lists in 2010 and 2011, and where LITTLE or NO progress has been made.

So as far as I am concerned the website front page and blogs are lowest priority on this list. We worked on these recently/there is not yet any 'problem' identified in any of the feedback (except it seems from Muthoni/Susan). When all the rest is done and ready, we can return to them.

What team and equipment do we need for the road (how, with whom, capacities, tools and approaches)?

 * Dependent of staff availability to be determined by staff supervisors
 * Decentralization of production of printing in Nairobi
 * <span style="font-family: Arial,sans-serif;">Maximization of internal capacities to get the projects done

<span style="font-family: Arial,sans-serif;">The roadmap to get there (who does what by when)

 * Items || Task || Team Leader (follows up) || Team || Methodolgy || Time frame ||
 * Website || Catagorial hierachy of items on the front page, Layout colour design, Logo presense, Flash options for displaying photo ||  ||   || Virtual Meetings twice a week via skype, Dummy site set up to test ideas, Ilri comms becomes focus group, implementation || Dummy, Actual frontpage ||
 * BLOG || ILRI blogs to be unifom in colour and design(new option), Image uniformity on publication covers linked to blogs, ||  ||   || Virtual Meetings twice a week via skype, || Completion of website ||
 * Branding page || resource design materials ||  ||   || ilrinet and wiki || continuous input ||
 * ILRI descriptors || Blurb, screensaver, powerpoint templates, poster templates, email, slogan, desktop backgrounds, phone service ||  ||   || Yammer inbox and Ilricomms wiki ||   ||
 * Corporate Displays || New posters in lacking offices ||  ||   || posts advise on their needs || Mid March ||
 * Exhibits guidelines || Uniformity awareness and items in the regions ||  ||   || weekly meeting with input in wiki || continuous input ||

<span style="font-family: Arial,sans-serif;">Cracks, potholes and diversions (concerns and questions about the road)?
 * <span style="font-family: Arial,sans-serif;"><span style="font-family: Arial,sans-serif;">Mention your questions and concerns (to whom?) here