ParCom12_Resource+mobilisation

=Partnership and Communication annual meeting 2012 = On 24-26 January, ILRI's P&C department held a meeting in Addis Ababa to review the highlights of 2011 and align plans and ideas around strategic priorities for 2012 and beyond. (go back to ParCom12 home page)

**Contributors**:
 * Topic **: Resource mobilisation
 * Topic owner **: Liz Ogutu

Background: why are we working on this?
Communication is key to raising funding for the institute

What are our destinations?

 * 100 million by 2014
 * Immediately identify where our gaps are such as 3.7; BT and other restricted grants (10 big ideas and our usual pipeline)

What team and equipment do we need for the road (how, with whom, capacities, tools and approaches)?

 * The usual suspects – DG, Theme directors, team leaders, RM unit
 * What are the funding gaps and what is the one message about the gap. Hard print and some website and then the contact person
 * The researchers and directors need consistent messaging
 * Need more intelligence on opportunities – more aggressive and distil it more. Being able to call someone and find out
 * Reenergize the relationship manager situation – tap into the intelligence about donors from all of our staff (better description of relationship manager but coordinated by the RM unit)
 * Trip reports
 * Contact database and continuing to build that
 * Gathering intelligence from staff
 * Simple and clear corporate messages coming from our strategy
 * Very compelling concept note _ back of envelope type of messages based upon 10 big ideas and/or CRPs

The roadmap to get there (who does what by when)?

 * More disciplined about the weekly review of the pipeline and relationship with donors
 * Discussions and review at MC
 * Need communication messages to be prepared by the comms specialists
 * Proactive and disciplined about planning Jimmy’s travel
 * Better understanding of what the themes are doing and the events they are attending
 * Working with theme directors, PMOs and accounts to gathering information from staff. Having this as part of the HR orientation and including it in our staff contracts
 * Once we identified the gaps, we need to come up with a quick compelling message. This information should come up from the directors, scientists and PMOs
 * Zooming in on one donor at a time
 * Donors and partners visiting ILRI need to have informational packs that have the appropriate messages. This includes visits to the donor countries and events that we attend.
 * Identify meetings that are important to fundraising
 * Using social media to build that intelligence base and gathering information information
 * This must be done by the first 4 months of the year

**Cracks, potholes and diversions (concerns and questions about the road)? **

 * we are not pulling in the same direction.
 * information communication gap on linking the themes with resource mobilization beyond going through the proposal pipeline

<span style="font-family: arial,sans-serif;">Action points

 * 1) We have 10 big ideas we need concepts by 31st Jan. We've already identified target donors and amounts. We'll need help on writing and editing concept notes then having something specific for the donors
 * 2) Our target of 60m for 2012 will be a combination of restricted and CRPs (window 1 & 2) and other grants in the pipeline
 * 3) Strengthening the links between PMOs and RMU
 * 4) Strengthening the links between PA and Comms in the themes; meetings and using social media; making space for the Comms to interact with PA twice a week in the info-centre
 * 5) Liz to yammer the new projects on ilrinet-yammer. Susan could also blog new grant notices
 * 6) OCS should be ready by the 3rd quarter - this will improve information flow