LinkedIn

=LinkedIn Company Page= http://www.linkedin.com/company/international-livestock-research-institute-ilri/

Admin
p.ballantyne@cgiar.org s.macmillan@cgiar.org

Who can post?
Company page admins

Why we are there
Engagement: Which target audiences can be found on the platform? Who should comment on, like, and share our posts?
 * Potential employees
 * Researchers and other career professionals
 * Policy Makers
 * Partner organisations and donors

Influencing: What do we want them to do? What is a successful outcome?
 * Apply for a job
 * Share our content in their networks and conversations
 * Become followers

What to post
What information is useful for the target audiences? What content usually works on the platform?
 * Job Ads
 * Technical reports,
 * Blog posts
 * Share relevant posts

Currently all posting is automated via Hootsuite.

Posting
http://help.linkedin.com/app/answers/detail/a_id/8259

To post a Company Update, you must be an administrator of your Company Page.
 * 1) Enter your update in the Share an update box (the posting module on the Company Page Home tab).
 * Click the paper clip icon to attach a rich media file (optional).
 * Enter a URL link within the update box to share a link (optional).
 * 1) Click Share .

Adding a custom image for an update that includes a URL When you include a URL in your update, you’ll usually see a preview with a thumbnail image, article title, and some text. If an image is not available, the preview area will have a No image found message. You can also upload a custom image file from your computer. To upload your custom image:
 * 1) Enter an update with a URL.
 * 2) When the preview image appears, click the upload image icon (looks like a square with a plus sign) in the upper right of the image thumbnail.
 * 3) Select the image file you want to upload. The file type should be JPG, GIF, or PNG, and max size of 100MB.
 * Your uploaded image will be automatically resized to fit the 180 x 110 pixel thumbnail
 * 1) Click Share.

Monitoring
ILRI Comms uses Hootsuite to monitor comments on the Company Page and engage with users. We aim to reply to comments withing 24 hours.