Awareness+and+advocacy

KEY TWITTER HANDLES AND HASHTAGS (JUN 2018)  For those of you on Twitter (or thinking about getting onto Twitter, ahem), below are the Twitter handles of some of our key institutional partners and key words (called ‘hashtags’ in the Twitter world).

 The more we target our posts on Twitter by including such handles and hashtags (typically with links to publications and blogs with further information, please), the more influential and wide is our readership.

**Twitter handles & hashtags of key ILRI partner institutions/initiatives/topics**

@ILRI

@BecAHub (Biosciences eastern and central Africa-ILRI Hub)

#livestock

#whylivestockmatter

#sustlivestock

#livestock4dev

#globaldev

@CGIAR

@CGIARgender (CGIAR gender topics)

@CGIARnutrition (CGIAR nutrition topics)

@CGIAR_Data (CGIAR Platform for Big Data in Agriculture)

@cgiarclimate (CGIAR Research Program on Climate Change, Agriculture and Food Security)

@ispc_cgiar (CGIAR Independent Science and Partnership Council)

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@A4NH_CGIAR (CGIAR Research Program on Agriculture for Nutrition and Health)

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">#LIVESTOCKCRP (CGIAR Research Program on LIVESTOCK)

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@LivestockMatter (ILRI-microsite/Twitter handle for the BMGF-funded Global Livestock Advocacy for Development [GLAD] initiative)

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@GALVmed (Global Alliance for Livestock Veterinary Medicines, based in Edinburgh)

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@GaLivestock (Livestock Global Agenda [LGA], based at World Bank, DC)

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@Livestock_Lab (USAID’s Feed the Future Innovation Lab for Livestock Systems, at the University of Florida)

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@ctlgh_info (BMGF- and DFID-funded Centre for Tropical Livestock Genetics and Health, based at the University of Edinburgh)

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@LD4D_community (Livestock Data for Decisions community of practice for the BMGF-funded Strengthening Evidence-Based Interventions [SEBI] project, based at the University of Edinburgh)

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">#LiveGAPS (Livestock Yield Gaps project, which is led by CSIRO’s Mario Herrero and is part of the BMGF-funded Strengthening Evidence-Based Interventions [SEBI], based at the University of Edinburgh)

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@FCRNetwork (Food and Climate Research Network, based in Oxford)

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@MarchmontComms (Marchmont Communications, ILRI’s GLAD media partner, in London)

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@Burness (ILRI media and communications consultants, based in Washington, DC, and Nairobi)

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@IFADnews (International Fund for Agricultural Development)

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@OIEAnimalHealth (World Organisation for Animal Health, based in Paris)

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@FAO (Food and Agriculture Organization of the United Nations)

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@FAOAnimalHealth

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@FAOKnowledge

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@Heifer (Heifer International, based in Arkansas)

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@WURlivestock (Wageningen University and Research)

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@wef (World Economic Forum, with its ‘Meat: The Future’ initiative)

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@UN_CFS (UN Committee on World Food Security)

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@AgriFoodNet (International Agri-Food Network, managed by ILRI’s GLAD advocacy partner Emerging Ag, based in Canada)

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@1000Days (BMGF-funded initiative to improve nutrition for women and children)

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@DonorPlarform (40 donors for rural development, based in Germany)

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@WorldBank

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@WBPoverty (World Bank)

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@WorldBankAfrica

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@WorldBankAsia

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@AfDB_Group (African Development Bank)

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@USAID (United States International Development Agency)

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@FeedTheFuture (USAID food security initiative)

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@GatesFoundation (Bill & Melinda Gates Foundation, based in Washington State)

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@GatesAfrica

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@gatespoverty

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@DFID (Department for International Development, UK)

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@DFID_UK

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">#UKaid

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@DFIDAgResearch

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@DFID_Evidence

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@CSIROnews (Commonwealth Scientific and Industrial Research Organisation, Australia)

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@ACIARAustralia (Australian Centre for International Agricultural Research)

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@dfat (Australia Department of Foreign Affairs and Trade)

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@IDRC_CRDI (Canadian International Development Agency)

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@CanadaDev (Global Affairs Canada)

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@GIZ_gmbh (German development agency, based in Bonn)

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@SIDA (Swedish International Development Agency)

<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@Irish_Aid

COMMS MEETING, ADDIS, JUN 2014 Below are some selected notes of the Comms Meeting in Addis, Jun 2014 (Go to https://ilri-comms.wikispaces.com/commsplanning_jun2014 for all reports of this meeting.)

Ben Hack led us in an exercise to map the trends in knowledge management and communications Among comments made in the discussion: Intentional and targeted --- content strategy --- measure behavioural changes Open access - big data - dashboards We're becoming an internal consultant team to ILRI Consolidating social media Form needs to follow function
 * MAJOR TRENDS / LARGER PICTURE**

Trends regarding content experience/engagement: shorter visual video everyone is an author/publisher curation (more and better) blogging (more and better) use ambassadors use sms design content for consumption on mobiles

Advice from Peter: 'Be useful' Mottos from Peter for ILRI Comms: 'One Team', 'One for All and All for One'
 * OTHER HIGHLIGHTS**

SELECTED RESOURCES Tumblr blog: Tumbling for Good: Helping non-profit organizations, campaigns, and other changemakers tap into the magic of Tumblr [|WonkComms: Moving beyond the report + media coverage communications model] [|WonkComms: The death of the 00:01h embargo] [|WonkComms: What is the future of think tank comms?] [|WonkComms: Never underestimate the power of a good number] [|WonkComms: The year in WonkComms: 13 tools think tank communicators used in 2013] [|WonkComms: When passion meets ration(al)] [|WonkComms: The future of think tank communications: a researcher’s perspective] [|WonkComms: Theory of framing: Useful for think tanks?] [|Owen Spencer: What is news?] [|Owen Spencer: What is newsworthy?] [|Owen Spencer: Media Tips] [|New Philanthropy Capital (NPC): Data visualization] [|IIIE: Measuring the impact and the influence of the policy brief] [|IIIE: Policy Brief Experiment]