ParCom12_Picking+up+the+pieces+of+the+working+groups

=Partnership and Communication annual meeting 2012 = On 24-26 January, ILRI's P&C department held a meeting in Addis Ababa to review the highlights of 2011 and align plans and ideas around strategic priorities for 2012 and beyond. (go back to ParCom12 home page).


 * Engaging the wider livestock ('and development') community**:
 * Continue this discussion to prioritise this discussion (Susan / Tezira / Liz / Feedback from Ewen)
 * Create new content:
 * focus on storytelling rather than just facts
 * Engage more in controversy - make sure they know what our stand is
 * Be utterly responsive
 * Focus on info needs of our partners
 * Co-create with Jimmy Smith etc.
 * Engage our stakeholders
 * get our scientists to blog
 * Credit our partners in first paragraph
 * Create one blog with guest editors (e.g. DG blog on CIFOR)
 * Use Jimmy as our ambassador
 * How to disseminate to engage this community:
 * Syntheses
 * Short opinion pieces signed by DG
 * Long features on big issues in depth
 * Big media campaigns on monthly basis
 * Ted Talks filmed
 * Daily photo journals;

Feedback:
 * Resource mobilisation**:
 * Concepts by 31 Jan for the 10 ideas - will be shared to people with big ideas; We identified target donors and we'll need inputs from Susan and comms specialists per theme to edit/package concept notes;
 * Target 2012: 60 Million - restricted+CRP budget;
 * Strengthen links between PMO and RMU;
 * Strengthen links between PA and comms in the teams: meetings using social media, space to interact with RMU in the info centre;
 * List on Yammer new projects on ILRINet + blog by Susan;
 * OCS to coordinate info flow (ready by Q3 2012) and getting info from projects;
 * Feedback from consultants? --> we need a better list of proposal writers.
 * Comms people in the themes need to be aware of resource mobilisation people in those themes and coordinate with Susan's PA group and Liz's RM group on this. Our target of 60 M for 2012 is non-negotiable. Right now restricted pipeline is USD 35 M. We have a gap of about USD 25-30 M for 2012. Good coordination required.


 * Partnerships:**
 * Now:
 * update yellow pages for contact database;
 * make ILRI staff aware of it and ask them to add contacts to it;
 * announce it on ILRInet and other media;
 * Experience sharing (lessons learnt from selected partnerships) - organise a session at MCTL
 * Categorise contact list according to DG letter, important announcements;
 * Work with HR to include partnership, networking, project managers.
 * Future:
 * Assign someone on full time to update existing contacts and VIP lists for partner comms;
 * Document partnerships and lessons learnt.


 * 'Branding'**
 * Website: categorise items on Home page, logo presence etc. ->
 * Virtual meetings on Skype twice a week to test ideas;
 * Use ILRI comms to give ideas and show way forward;
 * Time frame: done by end of Feb, actual page done by end of March.
 * Blogs: look at uniformity of colours, images etc. Meron leading + team above + Liya. Virtual meetings.
 * Branding page: logos to download etc. -> try to put it on the wiki with liinks to ILRInet;
 * ILRI descriptors (PPT templates, desktop displays, phone message etc.): Yammer inbox and ILRIcomms wiki
 * Exhibit guidelines: uniformity / awareness across regions.